Saturday, September 17, 2022 –Former Radio queen Caroline Mutoko and Twiva.com have partnered in a programme that will see thousands of startups gain digital knowledge for their ventures.
On Friday September 16, Mutoko partnered with Twiva so as to highlight and train local micro, small and medium Enterprises MSMEs with an aim of assisting them learn how to gain online presence for their products.
“Empowering MSMEs Masterclass with Caroline Mutoko” and topics will include: Why every business must have an online presence and where and how to get your business seen online.
Moreover, she promised to look into the psychology behind creating amazing online content; as well as creating an exceptional customer experience.
These masterclasses, Mutoko clarified, will air every Tuesday, with the first on 20thSeptember 2022, and will be accessible on Twiva.com as well as on her social media platforms.
Data shows that Kenyan MSMEs make up at least 7.4million, accounting for over 24% of the total Gross Domestic Product (GDP). E-commerce adoption among MSMEs has grown by over 24% since the onset of COVID-19.