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Kenya Breweries Limited (KBL), on Tuesday, announced new prices set to apply to popular products such as Chrome Gin, Chrome Vodka etc.
The new reduced prices will also affect, Kane Extra, and Triple Ace Vodka, hence making these high-quality options accessible to more Kenyans.
“We have taken this step to reduce prices of some of our products in alignment with the economic realities currently faced by our consumers,” announced Brand Manager in the MSS Portfolio, Lilian Mbugua,
“Our goal is to ensure that the quality we offer remains affordable, especially as families and friends come together to celebrate during the holidays,” Mbugua added.
The revised recommended retail prices for the 750ml MSS products are:
- Chrome Gin: Ksh700 (previously Ksh760)
- Chrome Vodka: Ksh700 (previously Ksh740)
- Kane Extra: Ksh680 (previouslyKsh720)
- Triple Ace Vodka: Ksh680 (previously Ksh690)
Prices for smaller 250ml packs have also been adjusted, ensuring affordability for all market segments.
- Chrome Gin: Ksh260 (previously Ksh290)
- Chrome Vodka: Ksh260 (previously Ksh290)
- Kane Extra: Ksh240 (previously Ksh260)
- Triple Ace Vodka: Ksh240 (previously ksh260)
By reducing prices in the MSS portfolio, the ginat liquor manufacturer is looking to align itself with changing market dynamics while sustaining and gaining ground on the market share front.
