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The People Daily, part of Mediamax Network Ltd owned by former Kenyan President Uhuru Kenyatta family, printed its last issue on Friday 29th November 2024, a sort of anti-climax for a newspaper that has been on the streets for three decades.
To cut costs and survive in the current digital market, the People Daily has gone fully digital in the face of decreasing circulation and changing media consumption preferences. “Journalism insiders have known for a long time that the generation of newspaper readers who loved the smell of ink in a freshly published newspaper that they held in their hands are fading out and we must serve younger generations on the platforms where they hang out,” said Mr Mayaka Gekara, People Daily Managing Editor, said in the goodbye-to-print editorial.
Mr Mayaka said as the People Daily turns a new page to digital media platforms, it will continue to serve readers with content on how politics affects their lives, current affairs, personal finance, health, lifestyle, sports, culture, science, technology, and innovation, education, the environment, mental health and awareness. It was not immediately clear if this move will result in job losses.
The People Daily, the ad-supported free newspaper for 10 years, was being distributed free of charge to readers across the country.
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